However, some people in other industries, most notably Bob Sapp and Takeshi Kaneshiro, have been described as "big in Japan". Since foreign music declined in popularity, and the magazine Music Life ceased publication due to low circulation in mid-1990s, there has been no reported case of "big in Japan" in the music industry.
Other usage File:Bob sapp yokota base japan 2005-crop.jpgīob Sapp built a large palatial residence in his second hometown Seattle. The most notable example is Queen, along with Bon Jovi. Furthermore, like Cheap Trick, some bands have lost their "big in Japan" titles because of gaining popularity in their respective homelands.
The band had previously struggled to break into the mainstream American market with their earlier albums. Notably, the Illinois power pop group Cheap Trick, which had been known as the "American Beatles" in Japan for their appeal, achieved widespread success with their multi-platinum live album Cheap Trick at Budokan. Some bands have used their popularity in Japan as a springboard to break into other audiences. Even after the genre's popularity completely died out in the European market, some Italian record companies still maintain eurobeat sections exclusively for the Japanese market. Notably, Me & My, Smile.dk, E-Rotic, and Captain Jack, were more known and made more money than the likes of Celine Dion and Madonna in Japan.Įurobeat, an odd music genre which has created several "Big in Japan" individuals such as Dave Rodgers and Andrea Leonardi, has itself been considered "Big in Japan" since several Italian men began producing it exclusively for the Japanese market, specifically the club scene.
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Many bubble gum eurodance artists from all over the European continent, especially from Northern Europe, who were not well-recognized in their homelands, became popular in Japan because of being featured in the likes of the Dancemania series and Super Eurobeat series. In the late 20th, notable "big in Japan" artists included several stadium rock bands from the United States of America, metal artists from Northern European countries such as Norway, Denmark, and especially Sweden and Finland, eurobeat artists from Germany and especially Italy, and UK rock artists literally from the United Kingdom. The phrase began to appear on several major Japanese foreign-rock magazines, especially the Music Life magazine, in the late 1970s, and in most cases, the "big in Japan" artists became popular in Japan because of being featured by Music Life. The mockumentary This is Spinal Tap makes fun of this concept with its ending in which the band gets out of its career slump by performing in Japan. The phrase was used as the name of a UK punk band in 1977-82 (whose name inspired the title of a 1984 hit single by pop band Alphaville) and was the name of the lead track on the Grammy-winning 1999 album Mule Variations by Tom Waits.
"Being 'Big in Japan' turned into a positive sign of their closeness to the hearts of Japanese people, with the band embedded in national and local rock cultures.". Another example is The Ventures, a band formed in 1959 and touring Japan each year since 1965, having logged over 2,000 concerts there by 2006. For example, Scorpions initially had only mediocre success in Europe and the United States Template:Citation needed, yet were Big in Japan, as evidenced by their 1978 tour of the country and the double live album Tokyo Tapes.
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